Reliance on the traditional mediums of communication may result in gaps in knowledge and expectations in addition to existing physical distance. Using mobile apps to connect to students can help to educate and bridge gaps in knowledge, expectations and accessibility and enable them to be better prepared for their journey. This also allows parents to feel more confident during their child’s transition.
Virtual reality technology offers a unique opportunity to bridge knowledge gaps by allowing stakeholders to feel a simulated version of a student’s living and studying environments. It also engages stakeholders in their own environment, bridging the gap in distance. This is a useful complement to marketing and student recruitment strategies.
This e-poster presentation will look at the research and methodologies applied in the development and implementation of two pre-departure and virtual reality applications created to enhance the student experience.
Delegates attending this session will be exposed to new applications of technology in the sector and have a clearer understanding of how these can assist their marketing, recruitment and orientation strategies.
Key interest area: Marketing and recruitment (M&R)
Other key interest areas: Students (STU)