Build it and they will come...or will they? Perceptions of online delivery in various markets

As the demand for TNE globally continues to grow and the array of available choices in all modalities increases, how informed are students about the variety of options and what each entails? This e-poster explores the expectations and concerns of prospective TNE students in relation to online delivery.  Based upon extensive primary research across three key host/source countries of demand for TNE, the e-poster will outline key concerns amongst students about online delivery and how providers are addressing these concerns to drive student engagement, retention and attainment.

Learning objectives: 
By attending this e-poster presentation, delegates will hear direct feedback from prospective online TNE students as well as employers from India, Malaysia and the UAE about the perceived advantages and disadvantages of studying in this modality and how these impact on their decision making. Delegates will also learn about how to best address the areas of concern and develop online programs that resonate with the various advantages of studying online.

Take-home message: 
Online TNE is a viable option for institutions, but having a clear understanding of your target market, their issues and concerns and adequately addressing these through the development of your online program and the surround support services is critical to the success of such programs.

Key interest area: Transnational education (TNE) 
Target audience: This session will be relevant to anyone involved in the strategic planning, implementation, marketing and delivery of transnational education programs.

Fraser Cargill, EduWorld

Senior Consultant

EduWorld Australia

Fraser Cargill has more than two decades of management experience in international education, particularly focused in the Asia Pacific. Since joining EduWorld, he has worked on a number of TNE projects on behalf of Australian and UK universities, multi-national not-for-profits and global education businesses. Prior to EduWorld he performed several senior executive roles for Pearson in APAC, including opening a network of company owned offices and test centres across the region and performing educational audits on some of Pearson’s education businesses. Fraser established and managed one of the first Australian TNE operations in Indonesia on behalf of UTS Insearch. He is a graduate from the Australian Institute of Company Directors and a Non-Executive Director of the Indigenous Literacy Foundation.