Where to compete? Introducing a new tool for searching opportunities in a rapidly evolving world


Competing with the right product, at the right time, in the right place is central to Australian International Education 2025 (AIE2025) and Australia’s long-term competitive position. The increasingly competitive market and rapidly changing nature of demand requires providers to understand their unique strengths and where they best align with opportunities in-market. For established providers, there is a need to consider opportunities to diversify their market reliance and to look into new markets where opportunities are emerging.

This e-poster will present ‘Where to Compete?’, an online tool that allows providers to search across markets to see Austrade’s view of broad-based opportunity relevant to their business, and to consider the appropriateness of markets where opportunities exist. This builds on the existing student and visa data available for markets through MIP Orbis. It also complements the specific opportunities that continued to be promoted through the MIP Weekly.

Take-home message:

‘Where to Compete?’ is an online tool that allows providers to search across markets to see Austrade’s view of broad-based opportunities relevant to their business and to consider the appropriateness of markets where opportunities exist.

Key interest area: Marketing and recruitment (M&R) 
Other key interest areas: Business development and strategy (BD&S), Learning and teaching (L&T), Transnational education (TNE) 


Ms Rebecca Hall 
Senior Industry Specialist, International Education, Austrade, Australia

Rebecca Hall leads Austrade’s engagement in promoting Australia’s international education sector. She is a member of the Trade and Investment senior leadership team, engaging across the Austrade global network and sector. She oversees Austrade’s AIE2025 strategy and services to support international education sector sustainability. Before join Austrade, Rebecca led international education strategy for the Queensland and Victorian governments. Her career in international education was sparked by her experience as a JET Program participant in 1996. On returning to Australia in 1998, she contributed her skills and passion for international education through roles in economic development, international relations, strategy development and industry engagement. Rebecca has worked across local, state and federal governments, peak bodies and education providers. Over the past decade, her not-for-profit board experience includes appointments to the IEAA, Australian Institute of International Affairs Queensland Branch and the Queensland Overseas Foundation, and as board member and deputy chair of AFS Intercultural Programs Australia. Rebecca holds a Bachelor of International Business Relations and a Master of International Relations and is also a graduate of the Australian Institute of Company Directors. In 2017, Rebecca was awarded the IEAA’s Leadership Award for her contribution to the sector. She is mum to Emi and Mia.

Ms Luhua Tang & Ms Rebecca Hall

International Education Adviser


Luhua Tang has been working with Austrade since 2008 and has been an international education adviser since 2015. Prior to her current position, she was Senior Adviser – Tourism Infrastructure and Greater China, and Senior Industry Adviser – Financial Services while also responsible for inward investment from the Greater China region covering all sectors serviced by Austrade. Before joining Austrade, Luhua was Senior Investment Manager – Greater China at the Australian Government investment promotion agency Invest Australia.